Make This Mistake and Your Website Redesign Project Will Ruin Your Business

Before you embark on a website redesign project with a website designer — consider this or you could potentially ruin your business overnight.

We’ve seen it happen. We’ve seen the tears. And we don’t want you to throw away ALL the hard work you’ve put into your website because you ignored this simple step.

Search Engines

Search engines (like Google and Bing) know a lot about your existing website.

They have mapped out your website.

Before you embark on a website redesign project — consider what this means.

They’ve sent their little spiders to crawl all over your website.

And those spiders have reported back.

And the search engines made a map of your website based on those reports.

See it for yourself.

Go to Google now and type in site:domain.co.uk (use your own domain).

See all those pages? (Hopefully there are lots)

If you get a new website — and you don’t consider what we’re about to tell you — you risk having all those pages break or disappear from the search results.

Make a plan or lose business

If you don’t plan for this, you will lose business.

We know you don’t want that.

So here’s the solution.

You’ve either got to:

make sure your new website has *exactly* the same page URLs (the address of each page) as your current one, OR
tell the Search Engines that all your pages have moved as soon as you launch your new one.

This is called a Website Migration and it is hugely important.

What is a Website Migration?

You can think of it like setting up a mail redirection service when you move house.

Maybe you’ve changed your domain name?

You need to tell the search engines your new address.

That’s easy enough.

BUT sometimes you’ll only change part of your website.

The moving house analogy falls apart a bit here, so let’s imagine a hotel.

And this fancy hotel has remodelled one of its wings.

And moved the swimming pool.

The swimming pool isn’t where it used to be, so they have to put out new signs.

If it was you wandering around the hotel, sure, you’d find the pool eventually.

Even without the signs.

Because you’re an intelligent human.

Search engines are pretty clever too — eventually, they’d find the new pool.

But you can’t think of the search engine as just one person.

The search engine is responsible for making sure that ALL the guests find the pool.

OK.

Let’s do away with the analogy completely.

If you don’t tell the search engines that you’ve moved your website, or even just moved some of the pages.

The search engine won’t be able to send your customers to the right place.

And you will lose out.

Conclusion

A website redesign project can be completely disastrous for businesses unless Search Engine Optimisation (SEO) is considered — in particular, a website migration.

Which is why we’re telling you about this now.

We’re more than a web design and development company.

A pretty website isn’t enough.

From the moment we start working with you, we’re focussed on the success of your business.

There is no point in us redesigning your website if the second we launch it, you lose all of your customers.

We want you to be successful.

So consider SEO.

Prepare for a Website Migration.

Ask about our SEO partner

We’ll get you the help you need to migrate your website successfully — then you can avoid disappearing from all the search engines and losing all of your traffic overnight!

Trusted by Dozens of Clients

From florists and therapists to large agencies and game developers — I’ve worked with them all, and I could work with you too to create a website that works for your business.

Read more Testimonials

Never in my life did I think I’d utter the words, “I really enjoyed working on my website,” but that’s exactly what I’ve said after working with Sii

Jennifer Holloway Personal Branding Specialist

Sii has incredible talent of taking a small idea we have and creating something really wonderful, better than we could have imagined. It is always a pleasure to work with Sii, I have learnt so much from him, and he continues to raise the bar with our website.

Naoise Morrin Games Studio Recruiter

I trust Sii to take my ‘briefs’ such as they are and translate them into improvements that are not only functional but are also well-designed and simple for me to use.

Sophie Roberts Managing Director

Sii’s technical and creative input has been invaluable. He offered his expertise without jargon, his guidance without arrogance and patience in abundance. We would recommend him to anyone!

James Gouldsmith Business Solutions Architect

Sii has approached all of the projects that I have worked with him on in an intelligent and forward thinking way. He takes the time to understand what the business is trying to achieve.

Rachael Charmbury Managing Director

Sii played an integral part in building multiple websites and landing pages allowing us to remain competitive across all areas of marketing. I worked very closely with him on systems and trackings so we could monitor performance in greater detail than ever before. He will always add fresh ideas during any build resulting in a better than expected end result.

James Birchall Senior Digital Advisor

Book Your Free Website Consultation

Let’s discuss your NEW or EXISTING website, your goals for the business and what I can do to help.

We can disuss how to:

Make your website easier to use
Your customers will leave your website if they can’t quickly and easily find what they are looking for. (The same way you’ll give up using your website if its too hard to manage.)
Speed up your website
Fast, modern websites are more enjoyable to use and convert better than slow ones; site speed is also a major ranking factor for search engines.
Get more business
A fast, easy-to-use website will produce better quality leads and generate more sales. Invest wisely in a website and it will pay for itself again and again.