It sounds like you have a conversion problem*.
Conversion Rate Optimisation (CRO) is the process of increasing the number of website visitors who complete a certain action. The action will vary depending on your business goals, but here are some common goals:
- increase the number of sales
- increase the number of leads generated
- increase the number of newsletter sign ups
These primary goals can be broken down into multiple smaller steps, and each step in the process of achieving the goal can be optimised individually.
One classic CRO test is to adjust the number of steps in a process — some processes benefit from being spread across more steps, others benefit in having the number of steps reduced.
The Key is To Optimise the Right Thing
Effective CRO involves choosing the right thing to optimise — the one thing that will make the biggest difference.
Here’s how it typically works:
- measure the current performance
- design and carry out tests
- measure the new performance
- analyse the results and repeat the process
When you tell me about your project, please tell me:
- your website address
- what your business does
- the main action you want your customers to take
- the budget and timescale for your project
I can’t wait to hear from you.